Madkontoret
From the kitchen
to the customer.
01 / Context
More than
a photo shoot.
Madkontoret needed a visual presence that could carry the business beyond a single image.
The collaboration brought together a redesigned Squarespace website, original photography and video, copywriting and content structure. My responsibility extended from the visual direction to how visitors understand the offering and move towards an enquiry.
The focus was to make the people, food and practical information feel like parts of the same story.
02 / My Role
One connected
piece of work.
Creative direction, content and the website itself.
- Website redesign & Squarespace build
- Original photography
- Video production
- Copywriting
- Content structure
- UX & customer journey
- Visual direction
- Coordination of the domain transition
- Ongoing photography & content collaboration
03 / The Approach
Start with
the real work.
The kitchen, the preparation and the people behind the food.
The imagery centres on Madkontoret’s own work. Alongside the photography and film, I shaped the website’s words, page structure and visual direction to give the business a consistent voice.
The customer journey connects an introduction to Madkontoret with its arrangements, menus and enquiry form — bringing visual storytelling and practical information together.
04 / Beyond The Website
A continuing
collaboration.
A website is one part of a business’s visual presence.
The work also includes coordination around the domain transition and an ongoing photography and content collaboration. It demonstrates the breadth of what I can take responsibility for: the material, its presentation and the experience around it.